This is the text of a fifth 90 second slot on Spirit Radio that are being broadcast each week-day this week at 11.30am. Spirit won the first national licence in Ireland for a Christian radio station and began broadcasting earlier this year.
The remit was to draw out five easily accessible mini-conversational pieces based on Matthew 21:28-32 The Parable of the Two Sons.
Had fun doing them! Feedback welcome.
Guinness do great ads. My favourite is the anticipation one – the guy doing the mad dance to great music while desperately waiting for the pint to settle.
More recently they had the major BELIEVE campaign. Maybe you remember some of them. One had Tom Crean the great Irish Antarctic explorer stuck in a dark cave and getting inspired to make it home by imagining the snow at the entrance being like the swirling head of a pint of the black stuff. And it is true he became a publican when he got home to Kerry.
The Guinness guys are smart. They know their advertising. And they were selling Guinness as something worth believing in.
But however brilliant their ads, when you think about it, it’s a pretty silly idea to believe in a drink or in a company brand.
But what does it mean to believe?
Lots of people say they believe in God. But the challenge Jesus puts before us is much more than just believing facts about him.
No, Jesus calls us to a much deeper belief than this. He calls each one of us to believe in something worth believing in. Far better than any drink, even if it is ‘good for you’.
Christianity isn’t just believing in facts, it calls us to believe in a person. To worship him and follow Jesus the risen Lord who has given his life for us and who alone is worth believing in.
Don’t believe in anything else, however good it tastes.