Brandscapes

Here’s an excellent article on architecture, consumerism and branding (OK I’m a bit biased given the author) in Architecture Ireland, the Journal of the Royal Institute of Architects of Ireland

consuming-the-city

Consuming the physical environment © Ciara Mitchel

This blog has been known to talk about consumerism now and then ..

What’s fascinating about this piece is how it opens up how architecture is evolving in relationship to contemporary consumerism in the development of ‘brandscapes’

The impact of the market on the built environment is ubiquitous – so much so we do not even notice how pervasively the physical landscape is shaped by corporate identities. To a point where streets become ‘managed experiences’ and ‘brands’ to market the city …

The book listed in the article by Anna Klingmann is a creative and compelling read:

(2007) Brandscapes: Architecture in the Experience Economy, Cambridge: The MIT Press.

 

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